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Given the high maturity of the electronics sector, some multinationals are reducing their structures in Europe, focusing on key markets to the detriment of peripheral countries. A clear illustration of this is provided by Pioneer, which dissolved its Spanish subsidiary in March. Since then, the brand is being distributed by SIT&B, a recently formed company focused on the provision of commercial outsourcing services to multinationals.


SIT&B is responsible for commercializing Pioneer in Spain, Portugal and the North African countries, in line with the commercial philosophy that has always underpinned the Japanese brand: to provide the best service and the highest quality products. In addition, a large proportion of SIT&B personnel previously worked at Pioneer Ibérica, including the CEO of SIT&B Joan Carles Martín, who was Sales Director of Pioneer España in the last few years.



SIT&B currently employs 20 people, 14 of whom make up the commercial team. The company, based in Sant Cugat del Vallès, was created to provide services to multinationals and has the capacity to serve more brands. Its portfolio of services covers sales, marketing, technical services and operations management (logistical and administrative). Its commercial philosophy converts the traditional sale of technology products into a sale of consulting services.


In its first two months of activity, SIT&B has reached the same level of sales that Pioneer Ibérica reached in 2014; this is a testimony to the professionalism and know-how of a young organization brimming with professionals who have acquired substantial experience in selling and providing consulting services for consumer electronics.


Origin: 12 Voltios Magazine (December 2015)